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Please refer to the attached file for details.
Please refer to the attached file for details.
WEBSITE AUDI T . Pleas e re fer to the w ebsite below and answer questions in a straightforward m anner. No lengthy answer s needed. Amazon – https://www.amazon.com/ Persuasion Triggers Q 1 ) Cialdini’s principles of persuasion are not the only ones – far from it. There are tons of triggers and buttons in our brains that you can push to receive the same, powerful outcome: persuasion. What follows is a huge list of persuasion techni ques: Elucidate any 5 with reference to website messaging. a. Focusing effect b. Self – generation effect c. Affect Heuristic d. Fear appeal e. Reflection affect f. Gaze cueing g. Forer effect h. Belonging and conformity i. Autonomy j. Visual cuein g k. Endowment effect l. Self – efficacy Choose any 5 (from above or the list) https://www.activecampaign.com/blog/persuasion – techniques – and – methods Best Practices Q 2 ) Audit the store on some of the best practices learned from CXL (Conversion XL). Give your observation & recommendations on the following a. Web forms & popups b. Product page filters & sorting c. Call to action buttons d. Fold and page length e. Shopping cart f. Cart abandonment g. Benefits bar h. Hello bar i. Visual hierarchy j. Checkout pages A/B Testing Q 3 ) Devise an optimization and personalization plan for the assigned webstore. Sign up to Google Optimize tool and implement changes. You are then required to submit the plan and screenshot of the implemented changes using the google optimize visual editor. P.S. Clearly state your hypothesis for each change you are going to propose.

  
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